As wearing masks and face covers become part of our survival and we have no other options left, we have to burry half the face inside masks. And none cares to dab products on their face they just throw masks across their face and proceed with their daily routine. So the thing is the sales of all beauty products dropped 25% in the last six months compared to the past years but this doesn't make them adapt to the pandemic to compromise with their sales.
Instead, they are blooming and sprouting with numerous ideas to get back on track. The major product faced a huge downfall is lipstick and it really does make sense that there is no use in painting your lips in different shades if you are gonna cover half your face with a protection mask.
Not only lipsticks, other beauty products too tanked in the last few months. The sales have been down for time being but as long as people are obsessed with grooming and like to doll up the craze for cosmetics will never fade their brands and products will survive for eternity.
Makeup in the mask age
According to NPD's Jensen, expensive brands sold at places like Sephora and department store faced a 37% sales drop in the past six months. women surveyed by the firm said they “wear makeup less often due to Covid-19 lifestyle changes.” However, the beauty brands started pushing a new trend stating "work from home employees should care about their outlook because of ZOOM calls.
Even though these brands focused on preaching "Outlook matters in zoom call", in spite of the reality existing outside the closed doors and people started to feel fatigued as they accommodated with the new normal and we can almost see the imperfection of homes with pets and family members moving in and out of the frame. And still, do you think "outlook matters in zoom call".
"Zoom and face masks are giving cosmetics brands an eye lift"
We people never fail to look out for alternatives according to NPD's sales data more people are buying eye makeup and all the products related to eye regions like eyeshadows, eyeliner, fake eyelashes, eyelash curler, and mascara because that's what's more visible these days. The lipstick index now turned into the mascara index. People are up with their eye game as people are required to wear a mask in public.
Skin is Skin
Makeup is not a tool meant to cover up all your imperfection and your beauty lies underneath the artificial mask (makeup) you wear. Confidence is the best thing you can wear to be beautiful. Feeling proud of your own skin and embracing your own imperfection is the only factor that makes you beautified *1000 times!!
The dark side behind the beauty industry, watch this video before you decide makeup products are a tool to enhance your beauty... maybe it will prove you wrong and sends a chill down your spine.
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